There are numerous examples of SaaS companies that you can consider. Dropbox, Zendesk, Amazon Web Services, and Dialpad are some examples. Each has a unique business model, but they all have one thing in common: they provide a software product that businesses can use to run their businesses. These companies can also expand their target markets far beyond their current customers’ existing ones. They will need marketing, sales, and customer service teams to meet these new customer demands. The revenue and capital they generate will allow them to reinvest into product development and customer service.
When you think about the SaaS business model, you’ll probably consider how email and other web services are delivered over the Internet. For example, think about using Gmail, provided by Google and not hosted on your server. In the same way, enterprise users are looking for efficiency. This is where single sign-on (SSO) comes in. Zendesk has already implemented SSO via Google and Facebook and supports Windows Active Directory, SAML, OneLogin, and OpenID. You can also use third-party authentication such as Microsoft accounts and Okta.
With a free trial, prospective customers can decide if Zendesk is suitable for their business. The company’s customer base spans more than 160 countries, and its products are used by organizations of all sizes, in various industries, and across multiple geographies. In addition to offering a free trial, Zendesk also provides a full-featured version and a quote.
The key to a successful SaaS company is the size of its addressable market. Dropbox’s growth strategy leverages the three-step user acquisition process. Dropbox acquired its first 100 million users through word-of-mouth referrals, direct in-product referrals, and user sharing of content. To increase sign-up rates, Dropbox uses a combination of strategies, including in-product prompts, time-limited free trials, email campaigns, and lifecycle marketing.
Many SaaS companies are built on a foundation of proprietary software, but Dropbox built its storage system from the ground up. This required it to migrate humongous amounts of data while serving hundreds of millions of users. Dropbox has since moved most of its data in-house and uses AWS in some regions. This “multi-cloud” strategy allows the company to benefit from cost savings and broad distribution.
Amazon Web Services
Amazon Web Services is a leading example of a SaaS company, providing complete solutions. They handle the essential infrastructure for a fee, allowing businesses to focus on innovation. Amazon also offers networking services, such as virtual private cloud, for on-premise connectivity. Additionally, AWS provides Elasticsearch to help manage load balancing and data management. These services can help any SaaS company reduce the workload associated with these tasks.
Amazon Web Services has dozens of data centers worldwide, ensuring that any outage is minimal. Security is also a significant concern. Its data centers are monitored and maintained continually. This diversification prevents any permanent data loss. Think of Netflix if the app stores all of its data on one server. Imagine the chaos that would ensue if it were lost or hacked.
This cloud-based communications service provider is a leading cloud communication platform with a proprietary AI engine called Voice Intelligence that provides real-time insight into every call. The company’s technology is built on the Google Cloud Platform for ease of deployment and integration, and it allows users to work more efficiently. Its customer base includes major brands like T-Mobile, Uber, WeWork, and Netflix. To increase its customer base and grow its revenue, the company invested in scalable infrastructure. As a result, Dialpad leveraged the Google Cloud Platform for its customer-facing front-end, business logic, and ongoing software development to meet their growing demands.
The Dialpad platform also has the advantage of integrating with many different tools. It can be easily deployed to any number of users and accessed from any web-enabled device. Its pricing is very competitive, and its features are robust and convenient. Dialpad also has an open API for third-party integration. It also supports SAML SSO and multi-factor authentication. The company has also achieved full accreditation from the Cloud Security Alliance and FISMA.